Case Study: Americana Restaurants doubles delivery efficiency with Appinventiv's last-mile platform

Americana Restaurants doubles delivery efficiency by 100% with Appinventiv

Americana Restaurants, a major food and QSR enterprise operating numerous iconic brands across the Middle East, faced significant challenges with its fragmented last-mile delivery system. Data inconsistencies, manual order assignments, and geofencing violations led to delays and rising costs. They partnered with vendor Appinventiv to develop a data-driven last-mile delivery platform.

Appinventiv built the Americana Last Mile Platform (ALMP), which involved extensive data engineering and the use of Power BI for business intelligence. The solution automated order assignment and enforced geofencing compliance. This resulted in a 100% increase in auto-assignment efficiency, a 4X improvement in compliance, and the successful processing of over 60 million orders with zero downtime for Americana Restaurants.

Americana Restaurants