Case Study: Isostar redefines its brand positioning with Appinio

Isostar reaches 800 sports enthusiasts with Appinio to redefine brand positioning

Isostar, a well-established sports nutrition brand, faced the challenge of staying relevant in a competitive market where new, agile competitors were attracting the next generation of athletes. To move beyond assumptions and understand evolving consumer needs, especially in specialist channels, Isostar partnered with the vendor Appinio to conduct a comprehensive brand audit.

Appinio implemented a combined quantitative and qualitative research approach, surveying 800 sports enthusiasts in France. This method used both closed-end questions and open-ended questions with AI probing to gain deep insights. As a result of Appinio's work, Isostar successfully redefined its brand positioning and target group, developed arguments to increase distribution in specialist channels, and set a clear direction for future innovations.

Isostar