Case Study: Universidad Villanueva designs market-aligned degrees with Appinio

How Universidad Villanueva identified the key points to design its new strategic degrees using Appinio's Kano Analysis

Universidad Villanueva, a prestigious private university in Madrid, sought to ensure its new degree programs were relevant to marketing employers and resonated with prospective students. To address this challenge, the university partnered with Appinio to conduct a comprehensive concept test using their research platform and Kano analysis model.

Appinio implemented a targeted survey, gathering insights from marketing executives and future students in just 48 hours. The detailed Kano analysis enabled the university to confidently prioritize and readjust its degree content, aligning it with workforce needs and student expectations. This data-driven approach allowed Universidad Villanueva to identify the most attractive elements of its programs and to effectively plan their communication and promotion for a successful launch.

Universidad Villanueva

Alejandro Matas García

Communications and Marketing