Case Study: Otto Group strengthens data-driven storytelling with Appinio

How Otto Group works with Appinio to address content marketing and data-driven storytelling.

The Otto Group, a major global e-commerce retailer, faced the challenge of developing data-driven content marketing and PR strategies. To understand its target audience's feelings, the customer turned to vendor Appinio for its market research services.

Appinio implemented a solution using its platform to rapidly field representative online surveys in Germany. The vendor surveyed 1,000 participants and delivered results in just three hours, enabling the Otto Group to integrate this data into the storytelling on its corporate blog. This provided the customer with a data-driven strategy for its content marketing efforts.

Otto Group

Isabelle Ewald

Digital Communications Consultant