Case Study: Kave Home solidifies its communications strategy with Appinio

How Kave Home established a solid communications strategy by analyzing its brand awareness

Kave Home, a leading global furniture design and manufacturing group, faced the challenge of determining the direction for its communication strategy. To invest its advertising resources effectively, the company needed to understand its brand's current standing among its target audience and required key data on brand awareness and consumer attitudes. To accomplish this, Kave Home partnered with the vendor Appinio and utilized its Brand Tracking research service.

Using the Appinio platform, Kave Home conducted research with 700 prospective furniture buyers in Spain and France over a five-day field period. The solution provided by Appinio enabled the company to identify how its audience speaks about the brand, define optimal communication channels, and determine the best direction for its advertising investment. As a result, Kave Home gained the crucial insights needed to solidify a specific and effective brand positioning for its communications strategy.

Kave Home

Judith Hernández

Brand & Digital Content Manager