Case Study: EAE Business School reduces multi-country brand awareness tracking costs with Appinio

How EAE Business School reduced its investment in multi-country brand awareness tracking by 75% with Appinio's help

EAE Business School, an international business school based in Madrid and Barcelona, needed a solution to integrate its historical brand tracking results with new multi-country survey data. Their challenge was to present this integrated data in an interactive and dynamic way to key decision-makers to inform global marketing strategies. They partnered with Appinio for its multi-country brand awareness tracking service.

Appinio provided a solution that delivered individual dashboards for each of the eight surveyed countries, along with regional comparison dashboards for Europe and Latin America. This gave EAE full visibility of its brand evolution by integrating new and historical tracking data. As a result, EAE Business School gained improved KPI visualization, a more granular analysis, and significantly reduced its investment in this tracking by 75% with Appinio's help.

EAE Business School

Aroa Corvillo Calzada

Director of Marketing and Communications