Case Study: Bonduelle identifies the optimal packaging for mixed salads with Appinio

How Bonduelle identified the optimal packaging for its new products through research with Appinio

The food company Bonduelle, a global market leader in processed vegetables, sought to identify the optimal packaging design and information for its mixed salads to appeal to its target audience in Germany. To meet this challenge, Bonduelle partnered with the vendor Appinio to conduct a packaging test.

Using Appinio's platform, the solution involved rapidly surveying 500 participants in Germany. The results provided Bonduelle with clear insights into the most visually appealing packaging and the decisive factors in the purchase decision, enabling them to quickly react to customer needs with an optimized design.

Bonduelle

Sonja Mäckle

Product Manager