Case Study: ABOUT YOU tailors its value proposition communication with Appinio

How About You found whether (and to what degree) its target group knows what sets the company apart from the competition

The e-commerce fashion retailer ABOUT YOU worked with Appinio to address a key challenge: understanding its target audience's awareness of its unique value proposition. The company needed to determine if customers recognized what differentiated it from competitors in order to tailor its future marketing communication strategies effectively.

Using Appinio's platform for concept testing, ABOUT YOU surveyed 1,200 participants in Germany. The results provided by Appinio enabled the company to identify which propositions its audience recognized and pinpoint specific awareness gaps. This allowed ABOUT YOU to effectively tailor its value proposition communication based on direct consumer insights.

ABOUT YOU

Tarek Müller

Chief Executive Officer