Case Study: Bulk creates its best-performing pre-workout with Appinio

Bulk launches best-selling pre-workout in 4 months with Appinio

Bulk, a leading direct-to-consumer protein supplements company, faced the challenge of developing a new premium pre-workout supplement that would stand out in a highly competitive market. They partnered with the vendor Appinio to understand what ingredients consumers wanted, which brands were winning, and the key factors driving purchase decisions in order to create a successful product.

Appinio implemented targeted research with active gym-goers, providing insights that directly shaped the product's formulation, packaging, and marketing strategy. The resulting product, DOPE, became Bulk's best-performing pre-workout within just four months of launch, earning a 4.4 out of 5 rating and proving effective at both retaining existing customers and attracting new ones.

Bulk