Case Study: ZEISS boosts onboarding engagement with Appical

ZEISS - Customer Case Study

ZEISS, the global optics and optoelectronics leader with 25,000 employees worldwide, wanted to help new colleagues feel at home sooner and make onboarding more consistent and engaging across the organization. Using Appical’s onboarding app, ZEISS aimed to deliver the same information before and after the first working day while creating a more transparent and interactive experience.

Appical implemented an onboarding journey in the app, including always-visible FAQ questions, so new hires could access key information easily and start engaging before day one. The result was a more proactive onboarding experience, with employees already engaged before their first working day and the same information available to everyone throughout the process.

ZEISS

Sasja Luijk

HR Manager