Case Study: Leading Global Pharmaceutical Company achieves improved market access and 5x tendering efficiency with Appian

Transforming Pricing and Tendering for Improved Market Access

A leading global pharmaceutical company wanted to transform its pricing and tendering processes to improve global market access, but it lacked visibility across 100+ markets and relied on manual, siloed workflows built around Excel, email approvals, and SharePoint. These legacy processes created security risks, no audit trail, and limited the company’s ability to make opportunity-based decisions quickly and consistently.

Appian provided the core platform for pricing and tendering, creating a single digitized data hub that connected global and local inputs in one system of engagement. With Appian, the company standardized processes worldwide while preserving local flexibility, gained real-time insight into pricing impacts across markets, and reduced tendering workload by 5x or more, improving efficiency and helping prevent revenue loss.