Case Study: European-Based Leading Multinational Pharmaceutical Company achieves real-time, compliant social media monitoring—reducing tracking from one day to 10 minutes—with Appian

European-Based Leading Multinational Pharmaceutical Company - Customer Case Study

A European-based multinational pharmaceutical company that distributes products in more than 150 countries faced growing social media and compliance risks from manual, ad-hoc management of mentions across Twitter, LinkedIn, Facebook and other platforms. The tedious vendor-driven process left posts and potential adverse-event reports prone to slipping through the cracks, creating patient-safety, regulatory, and reputational exposure and slowing response times.

Using Appian’s low-code automation platform, the company built a unified social media registry with Appian BPM as the UI and process orchestration layer, integrating backend systems and supporting desktop and mobile. Delivered in eight weeks and on budget, the solution enabled real-time monitoring across platforms, reduced tracking time from one day to ten minutes, and empowered all employees to initiate social media requests.