Case Study: Archant achieves 10× reduction in ad production errors and £1M+ cost savings with Appian

Archant - Customer Case Study

Archant, the UK’s largest independently-owned regional newspaper publisher, produces about 1.6 million print copies weekly and reaches some six million online readers across 50+ news brands. Its commercial sales and production teams relied on manual, paper- and Excel-based workflows to book, approve and produce ads, causing delays, poor visibility and accountability and preventing timely, high-quality delivery to customers.

Archant built AdFlow on Appian’s platform to automate ad development, approvals and status tracking with dynamic case management and mobile access for dispersed sales staff. The solution eliminated repetitive tasks, enabled remote visibility, cut production errors ten-fold, delivered over £1m in savings, increased output by 32%, and was extended into HR (HRFlow) with mobile pilots now underway.

Archant

Kevin Shelcott

Director of Publishing Services