Case Study: Abdul Latif Jameel achieves rapid digitization, weeks-to-hours decision-making, and 50-60% faster app delivery with Appian

Abdul Latif Jameel - Customer Case Study

Abdul Latif Jameel (ALJ) is a diversified conglomerate founded in 1945 and operating across the Middle East, North Africa and Turkey, best known as the region’s largest automotive distributor alongside businesses in engineering, finance, real estate and consumer products. ALJ sought to improve customer experience by digitizing complex processes and equipping customer service agents and managers with real-time employee, customer and operations data for faster, insight-driven decisions.

Using Appian, ALJ built applications in weeks to two months (vs. four months or more with traditional development), cutting application development time by 50–60% and making rapid changes easy. The platform accelerated decision-making for customer service from weeks to hours, simplified and consolidated hundreds of financial accounts down to ten, and reduced operational complexity and costs.

Abdul Latif Jameel