Case Study: Applace boosts Sticker Maker MRR by 57% with Apphud

How Apphud Helped ‘Sticker Maker’ Increase App MRR by 57%

The mobile-first company Applace was struggling to increase the monthly recurring revenue for its subscription-based Sticker Maker app. They turned to the vendor Apphud for solutions to improve user acquisition and retention.

Apphud provided analytics on key metrics like ARPAS and ARPPU, which allowed Applace to optimize user acquisition campaigns, increasing their cost per trial bid by 20%. Apphud was also used to set up automated push notifications to win back lapsed users. As a result, Applace achieved a 57% increase in MRR, a 60% increase in ARPPU, and successfully won back 15% of churned subscribers.

Applace

Alexey

Co-Founder