Case Study: Lumos achieves 21% month-to-month app revenue growth with Apphud

How Apphud helped Lumos increase app revenue by 21% with ARPAS analytics

Lumos, a developer of utility apps with over one million daily users, needed to determine how much they could spend on user acquisition for subscription trials while maintaining profitability. Their existing metrics, ARPU and ARPPU, did not provide a clear answer. They turned to the analytics features of Apphud to address this challenge.

Apphud implemented a new metric called Average Revenue Per Activated Subscriber (ARPAS) into their dashboard. Using this metric, Lumos was able to precisely optimize their advertising bids, raising them by an average of 15% and up to 30% for specific ads. This strategy, powered by Apphud's data, resulted in a 21% month-to-month increase in app revenue while maintaining a positive return on marketing investment.

Lumos

Vladislav Pozdnyakov

Chief Product Officer