Case Study: AEZAKMI Group doubles app revenue with Apphud

How Apphud helped AEZAKMI Group double app revenue and increase the conversion rate to subscription by 61% with A/B experiments

AEZAKMI Group, a company with expertise in creating subscription utility apps, needed to determine the optimal subscription types and onboarding flows for its new applications to maximize conversion rates and revenue in a competitive market. They partnered with Apphud to utilize its A/B Experiments tool to test these variables simultaneously and overcome the challenges of manual testing and external factors that could blur results.

Apphud provided a solution with its Experiments tool, which allowed for simple integration and easy configuration of A/B tests for paywalls and onboarding. By testing different subscription models and onboarding options, AEZAKMI Group identified a winning weekly subscription with a trial that doubled their app's revenue. They also increased their conversion rate to subscription by 61% and boosted ARPU by 16%, significantly impacting their overall revenue.

AEZAKMI Group