Case Study: forYou boosts user engagement with Apphud Promotionals

Apphud Promotionals Uplifted ‘forYou’ Marketing Strategy

The customer, a mobile app called forYou, needed a way to reward users and run marketing campaigns without using a traditional free trial, which can lead to user distrust from unwanted charges. They partnered with Apphud to utilize its Promotionals feature, a service from its subscription management platform, to grant free premium access as an alternative incentive.

Apphud's solution allowed forYou's product manager to easily grant temporary free access to winners of Instagram challenges, users who helped with localization, and participants in interviews. Using the grantPromotional method from Apphud's SDK and web dashboard, the app efficiently managed these rewards. This strategy enhanced their marketing and user retention efforts, with a specific example being the granting of three months of free service to contest winners.

forYou

Gleb Slonimskiy

Product Manager