Case Study: TechStyle streamlines app review management with AppFollow

Techstyle tracks trending topics and sentiment for app review insights with AppFollow

TechStyle Fashion Group, a global membership fashion commerce company with 5.5 million members across 12 countries, needed a better way to manage and respond to the large volume of app reviews coming into its support team. With customer interactions already handled through Zendesk, the team wanted a solution that would fit into its existing workflow without requiring a new platform or heavy onboarding. TechStyle used AppFollow, including its Reply to reviews, Semantic analysis, and Zendesk App products.

With AppFollow, TechStyle quickly set up review management across multiple apps and centralized moderation in Zendesk, enabling the team to respond to reviews more efficiently through a single ticketing system. As a result, TechStyle can now effortlessly manage app reviews, track review volume and ratings over time, and use semantic analysis to monitor trending topics and sentiment for reporting. AppFollow also helped empower TechStyle’s product and marketing teams with actionable review insights.

TechStyle

Jennifer Wang

Director of Operations