Case Study: Sweatcoin builds an organic growth funnel with AppFollow

Sweatcoin analyses organic growth funnel with data from AppFollow

Sweatcoin, the fast-growing health and fitness app, wanted to build an organic growth funnel in its BI tool with the stages Store impressions, Views, Downloads, and Signups. While signup data was already available, the team needed a way to gather the remaining funnel data and bring it into a single analytics workflow. They turned to AppFollow for help.

Using the AppFollow API, Sweatcoin was able to extract the needed data, combine it with information from other sources, and visualize the full funnel in its business intelligence tool. The result was a fully tracked growth funnel supported by more than 500,000 API calls to AppFollow, with plans to extend the setup to subscription revenue data for LTV analysis.

Sweatcoin

Tomiris Mustafi

Data Scientist