Case Study: Roku improves customer experience and review management with AppFollow

Roku boosts review responses to 35%–50% with AppFollow

Roku, a leading TV streaming platform, wanted to improve customer experience by more effectively managing and responding to the thousands of user reviews it receives monthly. Their challenge was to organize feedback, track bug reports, and significantly increase their response rate, which was only between 2% and 6%. To achieve this, they used AppFollow's review management platform.

Using AppFollow's automation tools, including auto-tags and templated responses, Roku streamlined its review management process. This solution enabled them to monitor feedback on specific features and respond to reviews more efficiently. As a result, AppFollow helped Roku increase its monthly review response rate to between 35% and 50%, saving the sole team member responsible an estimated 4-5 hours per week.

Roku