Case Study: Mytona enhances player well-being and streamlines reviews with AppFollow

MyTona reaches 100% reply rate in one year with AppFollow

MyTona, a global video game developer and publisher, faced challenges in manually managing player reviews across multiple app stores and translating feedback in numerous languages. This time-consuming process lacked analytics and lowered their support team's efficiency. To address this, they turned to AppFollow for its review management service.

By implementing AppFollow, MyTona automated responses using templates and auto-translation in 10 languages. The vendor's solution provided detailed analytics and automation rules, which allowed the team to respond to roughly 3,000 reviews monthly and achieve a 100% reply rate within a year. This greatly improved agent efficiency and player satisfaction.

MyTona