Case Study: Miro manages app reviews and ASO across platforms with AppFollow

Miro's cross-device product team manages reviews and ASO with AppFollow

Miro, the online collaborative whiteboard platform for distributed teams, needed a way to manage mobile app reviews from iOS, Android, and the Microsoft Store in one place. The cross-device product team also wanted to route reviews to Zendesk for Customer Support replies and begin building out its ASO strategy, so it turned to AppFollow.

With AppFollow, Miro centralized review management across all three app stores, connected reviews to Zendesk, and gained support for its ASO work in a single tool. Since implementing AppFollow, Miro has responded to hundreds of mobile app reviews and strengthened its customer relationships while continuing to iterate on ASO.

Miro

Tolya Filippov

Cross-device Product Manager