Case Study: King achieves $150M+ monthly casual game revenue with AppFollow

How to make more than $150 million on Casual Games every month

King is a Swedish mobile game publisher known for hits like Candy Crush Saga, Candy Crush Soda Saga, and Farm Heroes Saga. The company’s challenge was to sustain long-term growth in a highly competitive casual gaming market while keeping its biggest titles profitable and visible over time.

AppFollow helped highlight the importance of continuous user acquisition, ASO, and ongoing content updates to support King’s games. The case study shows that this strategy contributed to massive performance: Candy Crush Saga alone generates an average of 75% of King’s revenue on Google Play and 60% on the App Store, with King’s overall annual revenue averaging about $2 billion.

King