Case Study: Gameloft strengthens player communities with AppFollow

Gameloft cuts review response time from 30 days to 3 days with AppFollow

Gameloft, a leading global publisher of digital games with over 70 million monthly active users, faced the challenge of effectively managing its large and diverse player community on the app stores. They lacked the technological tools to gather and interpret user feedback from various sources and needed to improve their response time and presence in the stores to build better relationships with players. To address this, they turned to AppFollow for its review management tools.

By implementing AppFollow's platform, Gameloft utilized auto-replies, auto-tags, and template responses to significantly optimize their engagement strategy. This solution allowed them to respond to player reviews much more quickly, reducing their average response time for one game from 30 days to just 3 days. AppFollow's tools also provided valuable analytics and semantic insights, helping Gameloft understand player perception and spot pain points. The partnership resulted in a measurable positive reply effect on ratings and greatly improved community management efficiency.

Gameloft