Case Study: Flo improves review response time with AppFollow

Flo improves average review response time up to 35% by using auto-tags with AppFollow

Flo, a leading women’s health and fitness app with millions of users worldwide, used AppFollow to manage a rapidly growing volume of app reviews. As the number of incoming reviews increased, the team struggled to keep support responses fast while also extracting useful product feedback and tracking popular topics across its localized app store reviews.

Using AppFollow’s Auto-tags feature, Flo automated review categorization to detect review types faster, route feedback to the right product teams, and improve analytics on common issues. With AppFollow, Flo automatically tagged about 2,000 reviews and improved average review response time by 30% on iOS and 35% on Android, helping the support team respond more efficiently and share insights more quickly.

Flo

Dina Borisevich

Technical support specialist