Case Study: Earth Hero improves app conversions and uncovers new keyword opportunities with AppFollow

Earth Hero boosts conversion rates 2x with AppFollow

Earth Hero, a global climate action app, faced challenges in managing their app presence across 150+ countries with a small team. They needed to understand user sentiment, track ASO performance without manual effort, identify desired features, and discover unexpected search terms. To address this, they turned to AppFollow and its suite of app store optimization tools.

Using AppFollow's ASO tracking, semantic tags, and keyword monitoring, the team gained critical insights that directly shaped their product and marketing. They identified a major download spike around Earth Day, discovered 55+ downloads from unexpected keywords, and detected a 2x improvement in conversion rates on key dates. AppFollow provided the data needed to improve their app store positioning, decide on new features, and ultimately grow their global mission.

Earth Hero