Case Study: Wachanga boosts Babycare’s App Store growth with AppFollow

Boost Your ASO Strategy in 3 Months

Wachanga, the team behind the Babycare & Breast Feeding app, needed help launching a new iOS app with a small budget, limited ratings, and low initial discoverability. They used AppFollow to research competitors, analyze keywords, and shape their App Store Optimization strategy before and after launch.

With AppFollow, Wachanga built a semantic core, optimized metadata and creatives, targeted early users with ads and reviews, and continuously monitored feedback to improve the product. The app reached the Top 50 in the Medical category across multiple countries, achieved a 4.8 average rating, kept negative reviews to 6%, became profitable two weeks after launch, and grew to 250 daily active users in the first month.

Wachanga

Maxim Kolpakov

Chief Executive Officer