Case Study: Amanotes improves app ratings and customer support with AppFollow

Amanotes boosts review ratings by 60% with AppFollow

Amanotes, a major gaming app publisher with over 2 billion downloads, faced the challenge of scaling its customer support and user feedback strategy across its large portfolio of apps. They lacked the tools to effectively manage and respond to the high volume of user reviews on the app stores, which was affecting their store reputation and preventing them from gathering actionable product insights. To address this, they turned to the vendor AppFollow for its review management platform.

By implementing AppFollow's auto-reply automation and semantic analysis tools, Amanotes dramatically increased its reply rate and saw a positive impact on user ratings. Notably, for one game, 60% of users increased their rating after receiving a response. The solution provided a scalable way to gather qualitative data, leading to valuable insights about user preferences on subscriptions and ads. These insights directly informed their product strategy, helping to improve revenue and retention.

Amanotes