Case Study: The Equity Group achieves streamlined accounting and portfolio growth with AppFolio

Streamlined Accounting with an Innovative Technology Solution

The Equity Group, a Central Valley, CA property manager with a portfolio of more than 2,900 multifamily and single-family units, was struggling to keep up with fast-moving technology and market changes using its previous software. The company also spent nearly a third of its time on mid-month and month-end accounting closeouts, making it hard to scale efficiently without adding third-party systems. AppFolio Property Manager PLUS was used to help solve these challenges.

AppFolio implemented a streamlined accounting and communication solution that simplified workflows and supported new COVID-19-related processes. The results were significant: The Equity Group saved more than 30 hours per month on accounting, nearly 8 full days of work, and grew its portfolio by 500+ units without hiring additional staff. AppFolio also helped drive 80% online payments and more than 8,000 online rental applications.

The Equity Group

Steve Duerre

President