Case Study: Wright Equities achieves leaner operations and faster growth with AppFolio Property Manager PLUS

Staying Ahead of the Competition With AppFolio Property Manager PLUS

Wright Equities, a Fresno-based multifamily residential operator, was looking for a better way to manage growth after moving beyond QuickBooks and expanding across California’s Central Valley. As the company added more properties and began exploring construction and development, it needed a system that could streamline operations, improve visibility, and support a leaner team. AppFolio Property Manager PLUS helped meet that need.

With AppFolio, Wright Equities centralized data, automated reporting and payments, and used revenue management tools to make more competitive pricing decisions. The company reported running with fewer staff, reduced manual work and errors, and nearly 80% of rent collected online, with a goal of 100%. AppFolio also helped speed up leasing and move-ins, reduce delinquency, and support continued expansion without significantly increasing overhead.

Wright Equities

Brian Wright

President & CEO