Case Study: Specialized Real Estate Group achieves 50% faster tenant screening and 75% online rent payments with AppFolio

Specialized Real Estate Group - Customer Case Study

Specialized Real Estate Group is a growing multifamily operator in Northwest Arkansas managing about 750 units. Facing fragmented systems—Propertyware for management and QuickBooks for accounting—the team needed a single platform to streamline operations, speed applicant screening decisions, improve rent collection, and get more responsive support.

They implemented AppFolio, replacing Propertyware and QuickBooks with an integrated property-management and accounting solution. Results included recouping a prior 2% fee through streamlined bookkeeping, about 75% of internet-enabled residents paying rent online, a 50% reduction in time spent reviewing screening reports, faster leasing from better marketing focus, simpler role-based access, and more responsive vendor support; they plan to add two new 500-unit student housing complexes to AppFolio.

Specialized Real Estate Group

Corey Runnels

Specialized Real Estate Group