Case Study: OCF Realty nearly doubles its rental business and streamlines operations with AppFolio

OCF Realty - Customer Case Study

OCF Realty, a full‑service Philadelphia real estate agency handling rentals, sales, development and property management, was hampered by cumbersome workflows and time‑consuming administrative tasks while trying to scale. Using Propertyware, the team faced inefficient lead tracking, slow applicant screening, and manual rent collection that limited marketing effectiveness and growth.

Switching to AppFolio gave OCF a web‑based platform with guest cards for prospect tracking, built‑in screening, online applications and a tenant portal for payments and maintenance, plus easier marketing segmentation and organized accounting. As a result, they’ve nearly doubled their rental business while reducing staff, achieved about 60% of residents paying rent online (with a target near 100%), sped up leasing decisions, and gained the capacity to add more properties.

OCF Realty

Alexandra Calukovic

Marketing Manager