Case Study: MC3 Multifamily achieves streamlined operations and faster leasing with AppFolio Property Manager

MC3 Multifamily - Customer Case Study

MC3 Multifamily, a fast-growing owner/operator of diverse multifamily properties in Northwest Arkansas, needed a more streamlined, scalable platform to manage operations and accounting. The company had been using Propertyware alongside QuickBooks, which created inefficiencies, slow support and cumbersome screening reports as they added new properties.

They migrated to AppFolio, replacing both Propertyware and QuickBooks with a single integrated system. The switch improved bookkeeping efficiency (recouping a prior 2% fee), let them manage the entire resident lifecycle in one place, cut applicant screening review time by about 50%, achieved roughly 75% online rent adoption among internet users, freed staff time for marketing to fill vacancies faster, and provided responsive support as they scale into new 500‑unit developments.

MC3 Multifamily

Corey Runnells

MC3 Multifamily