Case Study: Cambridge Management Group achieves faster responses, more showings, and higher profitability with AppFolio’s AI Leasing Assistant, Lisa

Leveraging AppFolio’s AI Leasing Assistant, Lisa

Cambridge Management Group (est. 2006) is a San Diego–based residential and community association manager overseeing 1,000+ units across single‑family and multifamily properties. Using Manage It previously, the team was overwhelmed by daily leads—phone calls, emails, texts and over 50,000 guest cards—leading to slow response times, staff burnout and an unaffordable need to hire more personnel.

By implementing AppFolio and its AI Leasing Assistant, Lisa, Cambridge automated inquiry responses, scheduled showings, cross‑sold listings, and gained actionable reporting on lead sources and agent performance. The outcome: no missed leads or lag time, more booked showings, better marketing allocation, increased profitability, improved customer sentiment, and a happier, higher‑performing team.

Cambridge Management Group

Linda Morris

Chief Executive Officer