Case Study: STRO Realty achieves greater efficiency and scalability with AppFolio

Leveraging AppFolio Investment Manager and AppFolio Property Manager to gain efficiencies

STRO Realty, a commercial real estate investment and property management company based in Ridgewood, NJ, needed a better way to handle rent rolls, consolidations, CAM reconciliations, investor communications, and distribution processes as it planned for growth. After evaluating multiple systems, STRO Realty chose AppFolio, using AppFolio Investment Manager and AppFolio Property Manager to support the entire organization beyond just accounting.

AppFolio helped STRO Realty centralize member and ownership data, provide investors with secure 24/7 self-service access, and simplify ACH distributions and complex waterfall calculations that were once managed in fragile Excel spreadsheets. With AppFolio, STRO Realty improved transparency, reduced manual work and errors, saved time and money, and was able to avoid additional staffing while professionalizing the investor experience.

STRO Realty

Steven Matejek

Chief Financial Office