Case Study: Laguna Management Services achieves greater efficiency and growth in affordable housing with AppFolio

Laguna Management Services Achieving Greater Efficiency and Growth in Affordable Housing

Laguna Management Services, an Ardmore, Oklahoma affordable housing operator managing 1,400+ units, needed to simplify operations, improve accessibility for residents, and stay compliant with evolving housing regulations. The company turned to AppFolio Property Manager to replace outdated, paper-heavy processes and better support remote applications, lease signing, and portfolio oversight.

With AppFolio, Laguna Management Services consolidated its workflows into one user-friendly platform, automated tasks, and improved communication through an online portal. The result was greater efficiency, stronger resident flexibility, and easier compliance management, with 85% portal adoption and a dramatic reduction in effort—tasks that once took 20 to 25 clicks now take just a few. AppFolio has also helped the team drive significant portfolio growth and position the company to double its unit count.

Laguna Management Services

Marlene Salazar

Principal