Case Study: GSF Properties achieves streamlined, paperless operations and scalable growth with AppFolio Property Manager

How GSF Properties Inc. uses technology to make a difference

GSF Properties, Inc., a Fresno-based multifamily operator founded in 1979 with 9,000+ units, was running its business on paper ledgers with many offices operating without computers. That outdated setup limited visibility, efficiency and their ability to scale, so they sought a comprehensive property management solution to modernize operations.

By adopting AppFolio Property Manager, GSF went paperless and centralized bookkeeping, resident and owner communication, and day-to-day workflows. The transition—supported by AppFolio’s implementation and services teams—gave GSF real-time visibility, simplified adding new properties, improved customer service and confidence, and positioned the company for continued growth and increased profitability.

GSF Properties

Dan McCoy

Executive Vice President of Operations