Case Study: Concept Property Management, Inc. achieves streamlined operations and 700+ unit growth with AppFolio

How Automation Influences Growth and Customer Satisfaction

Concept Property Management, a Salt Lake City–based multifamily firm established in 1997 managing 1,700+ units, struggled with manual, paper-based workflows and spreadsheet dependencies that caused lost records and stalled processes when staff were out, hurting service quality.

By implementing AppFolio Property Manager PLUS as the central hub, Concept automated payments, leasing, maintenance, and reporting—achieving 90% online portal adoption/payments, 200,000+ texts sent, 13,000+ online applications, and 700+ units of growth since go-live—allowing faster maintenance resolution and freeing staff to focus on owner and resident relationships.

Concept Property Management, Inc.

Carina Lyons

Vice President