Case Study: Gordon Property Management grows its portfolio and boosts profitability with AppFolio

Gordon Property Management - Customer Case Study

Gordon Property Management, a San Francisco firm with nearly 25 years in business and about 500 residential (and some commercial) units under management, struggled with manual workflows while using Promas. Time-consuming tasks—creating owner statements in Excel, paper applications and screening, and lengthy month-end reporting—left the team overworked and unable to take on new clients.

After switching to AppFolio’s online platform, the company automated online rent payments, maintenance requests, owner statements and direct deposits, vacancy posting, and applicant screening. Application processing fell from about 30 minutes to under 5, 40–50% of residents pay rent online, month-end work that once took a day now takes minutes, and the firm has expanded its portfolio and profitability by redeploying the time saved.

Gordon Property Management

Stephanie Gordon

Owner