AppFolio
142 Case Studies
A AppFolio Case Study
Winfield Property Management, based in Jenks, Oklahoma, has grown from about 200 units in 2005 to managing more than 2,000 single‑family and multifamily units. As the portfolio expanded, owner Amy Bors and her team needed to consolidate multiple tools and workflows to market and lease efficiently without adding staff or work hours.
Adopting AppFolio gave Winfield a single platform for website services, leasing flow, marketing, bulk texting/email, and a Maintenance Contact Center, enabling them to send 17,000+ texts (saving ~36 hours/month) and reclaim 2–3 hours/day on maintenance calls. The result: lower vacancies, stronger brand presence and customer service, increased referrals and new business, and continued portfolio growth with plans to add another 100–200 units.
Amy Bors
President