Case Study: Dodson Property Management achieves 100% portfolio growth with AppFolio

Dodson Property Management To Double Portfolio In 2011 With AppFolio

Dodson Property Management, a Richmond-area firm led by CEO Duke Dodson, needed technology that could support rapid expansion — they set a goal to add 100 units and prepare to double their portfolio in 2011. Relying on Rent Manager and manual processes left the team stretched and uncertain they could scale efficiently.

They switched to AppFolio for its intuitive interface, integrated marketing and mobile iPad workflows, and found onboarding quick. The platform enabled online payments, field work orders, and automated vacancy postings (saving about 40–60 hours/month on marketing and 16–24 hours/month on admin), helping them meet their growth target, lease properties faster, improve service, and position the business to keep scaling.

Dodson Property Management

Duke Dodson

CEO