Case Study: Long & Foster Property Management achieves scalable, repeatable operations and modernized customer experience with AppFolio Property Manager PLUS

Defining the Future of the Industry With Asset Management

Long & Foster Property Management, part of Berkshire Hathaway HomeServices and the largest single-family manager in the Mid-Atlantic, oversees a portfolio of more than 7,500 units. Facing growth limits with its legacy Propertyware system, the company needed repeatable, scalable processes to standardize operations and support rapid expansion across leasing, maintenance, and owner/renter communications.

Switching to AppFolio Property Manager PLUS delivered a smooth data migration, dedicated onboarding, and an ongoing services partnership that minimized disruption. With features like the Maintenance Contact Center, owner and renter portals, and streamlined texting/email workflows, Long & Foster now processes 1,000+ work orders a month with strong customer feedback, higher online engagement, and confidence that their processes can scale to support future growth.

Long & Foster Property Management

Patrick Bain

President