Case Study: BSG Enterprises, LLC achieves major time savings and streamlined growth with AppFolio

How AppFolio Helps a Family Business Scale — Without Additional Overhead

BSG Enterprises, LLC, a family-run property management business in Billings, Montana, was struggling to keep up with growing accounting and operational complexity while relying on QuickBooks. With just a three-person team managing 106 units across commercial and residential properties, Melissa Gentry needed a more complete, cloud-based system, and chose AppFolio Property Manager to replace manual processes and support future growth.

AppFolio helped BSG Enterprises automate rent collection, bank reconciliation, background checks, CAM reconciliations, communications, and vendor bill handling in one platform. The results included an estimated $200,000 in annual time and labor savings, background check costs cut by 60%, and screening time reduced from 7 days to less than 7 seconds. Using AppFolio also gave the team better support, cleaner records, and the flexibility to operate more efficiently from anywhere.