Case Study: DealerCMO achieves data-driven automotive marketing success with AppEvolve

DealerCMO boosts automotive marketing with AppEvolve and multi-source data integrations

DealerCMO, an automotive marketing firm, faced the challenge of helping dealerships transition from traditional marketing to data-driven strategies. They needed to consolidate data from various sources like Cars.com and CarGurus and integrate it with dealer pricing tools and CRM systems to improve marketing accountability and efficiency. They partnered with vendor AppEvolve to develop a new web platform.

AppEvolve built a scalable web application on AWS, utilizing services like S3, EKS, and Lambda to create analytic dashboards and consolidate data from multiple APIs. This solution provided dealerships with superior data insights, enabling them to make informed decisions, optimize marketing spend, and consistently exceed their sales objectives. The AppEvolve platform revolutionized DealerCMO's approach, reshaping how the automotive industry allocates marketing dollars.

DealerCMO