Case Study: Woodlands Dairy boosts sustainability engagement with Appetite Creative's connected packaging

Woodlands Dairy boosts sustainability engagement with Appetite Creative and an 18% bounce rate

Woodlands Dairy faced the challenge of effectively communicating its sustainability initiatives and educating consumers, particularly mothers and children, about its eco-friendly practices within the dairy industry. Appetite Creative was enlisted to help create an interactive campaign using Connected Packaging to engage this target audience and promote the brand as a sustainability leader.

Appetite Creative's solution involved placing QR codes on Tetra Pak cartons that linked to an interactive experience featuring an educational quiz and a chance to win shopping vouchers. The campaign achieved significant results, including an 18% bounce rate and an average user engagement time of 2 minutes and 14 seconds, demonstrating high user interest. It successfully reached its target demographic, with 78% of participants being female, and used strategic social media promotions to boost visibility and reinforce Woodlands Dairy's reputation.

Woodlands Dairy