Case Study: Tetra Pak East Africa boosts marathon engagement with Appetite Creative’s connected packaging experience

Tetra Pak East Africa engages 2,000+ runners with Appetite Creative

The customer, Tetra Pak East Africa, faced the challenge of driving awareness for the Safari Marathon, assisting runners with routes, and communicating their sustainability advancements. They partnered with vendor Appetite Creative Solutions to utilize connected packaging with QR codes on their water cartons to create an interactive experience for participants.

Appetite Creative Solutions developed a digital experience featuring educational games, wildlife videos, and a live race map accessible via QR code. The solution was highly successful, engaging over 2,000 runners and spectators with an impressive average interaction time of 2 minutes and 39 seconds. This innovative connected packaging also helped Tetra Pak win Gold in the Beverages Category at the Packaging Afristar Awards 2022.

Tetra Pak East Africa