Case Study: Tetra Pak educates consumers on sustainability with Appetite Creative’s QR-code smart packaging

Tetra Pak drives 11.5K scans with Appetite Creative Solutions

The customer, Tetra Pak, faced the challenge of transforming its on-pack communication into an engaging smart packaging experience to educate consumers about sustainability. The vendor, Appetite Creative Solutions, addressed this by implementing a Connected Packaging solution using QR codes.

Appetite Creative Solutions developed interactive games, including Collector, Memory, and Quiz, to create a fun and educational experience. The results were highly successful, generating over 11,500 scans and an average engagement time of one minute and 27 seconds. The campaign provided valuable, GDPR-compliant consumer insights from 2,144 unique user answers, enabling Tetra Pak to optimize its marketing strategies and strengthen its sustainability messaging.

Tetra Pak