Case Study: Tetra Pak engages consumers on sustainability with Appetite Creative Solutions' mobile quiz

Tetra Pak boosts quiz engagement to 2:49 with Appetite Creative Solutions

Tetra Pak wanted to educate its customers about recycling and its own environmental impact. The company engaged Appetite Creative Solutions and its Connected Packaging service to create an eco-themed mobile quiz to meet this challenge.

Appetite Creative Solutions developed a fun, interactive quiz with a recycled paper aesthetic and a two-level format for different age groups. The solution used QR codes on packaging to gather data and gamified learning by having a tree grow for each correct answer. This innovative approach delivered significant results: an average engagement time of 2 minutes and 49 seconds, 19,000 questions answered, and 750 trees raised.

Tetra Pak