Case Study: Emmi boosts consumer engagement with Appetite Creative's connected packaging campaign

Emmi drives 215,568 page views with Appetite Creative Solutions

Emmi, a Swiss dairy brand, wanted to raise the profile of its lactose-free good day milk drinks and communicate their natural ingredients, lower sugar content, and great taste. To meet this challenge, Appetite Creative Solutions employed a connected packaging solution using QR codes on Tetra Pak cartons.

Appetite Creative Solutions implemented QR codes that linked to four interactive gamified experiences, including challenges and a product-matching quiz. This solution successfully engaged users for an average of 1 minute and 41 seconds per session, generated over 215,000 page views, and collected valuable consumer insights from over 50,000 answered survey questions, making it a highly successful campaign in Switzerland.

Emmi